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Celebrating fearlessness and uniqueness, AJIO is constantly looking to bring a fresh, current and accessible perspective to personal style. At the heart of it all, AJIO’s core philosophy of #DoubtIsOut believes in inclusivity and acceptance as the natural way forward for individual expression of personal style. This philosophy is brought to life through key campaigns like #NotWhatIWear which took a bold stand on women’s rights in the 2017 Lakme Fashion week.
The #DoubtIsOut belief runs in AJIO’s very DNA, through capsule collections that make putting together great looks easy, making exclusive international brands available in one place, reviving India’s rich textile heritage through the Indie collection and the hyper-trend focussed in-house brand AJIO Own.
AJIO deals in categories of women-swear, menswear, kid-swear and technology. With fashion technology in particular, AJIO forayed into a category that combined the convenience of technology with the aesthetics of contemporary fashion by featuring a carefully hand-picked selection of premium gadgets and tech accessories.
With the advanced internet infrastructure built by JIO and a robust physical retail business built by Reliance Retail, AJIO is at the fore of a differentiated e-commerce model for India. This model will entail seamless omni-channel integration of online and offline models while innovating across superior customer experience, delivery services and payment ecosystem.
The AJIO app is available for download on the Apple App Store & Google Play.
Buy Women's Ethnic Wear Online get Ajio coupons from here
Embrace your ethnicity along with the newest trends in fashion with Indian wear from AJIO. Created for the new-age woman who loves to experiment with her style, our collection of ethnic wear is anything but boring. Browse through charming and on-trend Indian clothing from the best brands in ethnic fashion, right here on AJIO.
Kurtas are the quintessential Indian favourite that need to be a part of every woman’s wardrobe. Experiment with this wardrobe basic by blending it with contemporary trends like angrakha styling, asymmetric hemlines, multiple layers, panelling, printed jackets and offbeat prints. You can find a plethora of fashionable styles in kurtas here on AJIO. We even have women’s kurtis and tunics in a cool range of styles.
To team with your stylish kurtas and Kurtis, we have put together a range of ethnic bottoms for you. You could choose to keep it simple with classic churidar pants or pleated Patiala pants. If you wish to make a statement, go for palazzos, cotton trousers, cropped pants, dhoti pants and other interesting styles from our collection. We even have skirts and ghagras to give you a look of graceful elegance. Also present are leggings in all colours that blend comfort and versatility. Complete your looks with charming and oh-so-feminine dupattas from our range. Browse through and find your style.
If mixing and matching is not your thing, you can even go for our kurta suit sets. The mixing and matching has already been done for you there! If size is an issue or you have specifications of your own, look through our dress materials to find your choice. Perfect for those special occasions, our lehenga choli sets with their contemporary styling will ensure that you stand out.
For the ultimate ethnic look, you can opt for a saree from our collection. Pure silks, Pochampally sarees, chiffon sarees and more can be found here. Choose your pick from a range of prints and patterns to get that look that you are going for. As for blouses, that won’t be a problem at all! We have a collection of beautiful blouses to match your perfect saree. Look through for kalamkari prints, ikat prints and more!
To finish your ethnic avatar, opt for AJIO’s ethnic jackets. Ethnic motifs, eclectic prints and Indian charm make these jackets fine picks for your ethnic wardrobe this season. The ethnic shrugs and jackets in our collection are sure to pep up the simplest of outfits and help you make a fashion statement in your ethnic avatar.
We have the best brands in women’s ethnic wear online to help you pick. Browse through brands like W, Biba, Global Desi, AURELIA, Rangriti and more to nail your Indian ensembles. We have tons of other great Indian brands to help you get choosing. So go ahead and be desi with stylish ethnic wear from AJIO.
Dramatic and sophisticated, AJIO brings to you a wide range of jackets and coats. Browse through sporty hoodies, quilted bombers and zipper jackets to keep your winter game on fleek. Bringing the best to our store are Celio, Duke, Puma and many others.
Get set to spruce up your steps with our collections of men's footwear. From the season's favourite sneakers to the ever-so-classic loafers, casual lace-ups to cool mid-top trainers, this fleet features an assortment of styles under one roof. Take your pick from AJIO's collection of VANS, Puma, Famozi and much more.
Be it Monday meetings or Saturday evenings – the selection of men's shirts online at AJIO is here to inject a dose of dapper style to your wardrobe. On the racks are a melange of styles from denim shirts to solid coloured ones presented by brands like Jack & Jones, Wills Lifestyle and SIN.
Men, get set to say hello to a super snazzy wardrobe with AJIO! From eye-catching tees to crisp formal trousers, our collection features the best of men's fashion from brands like Jack & Jones, Indian Terrain, John Players and many more!
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From a flattering collection of utterly chic bodycon dresses to ethereal maxis, here is a runway of dresses catching the fashion flocks. Take your pick from an array of curated brands like Chemistry, M&S and our very own AJIO, showcasing the season's hottest trends ranging from pretty pleats to pleasing pastels, feminine florals to sassy stripes.
Spruce up your desi style with AJIO's stellar collection of ethnic wear for women, brought to you by Global Desi, BIBA & other leading ethnic brands! Shine in exquisite handwoven sarees, make an impression with palazzo suit sets and flutter hearts with lehenga-cholis.
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