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Since its inception a decade ago, Croma has become the one-stop-shop for all multi-brand digital gadgets and home electronics in India, having around 100 outlets across 19 major cities of India. Croma is India’s first retailer to provide a seamless ‘omni’ shopping experience through its stores, eCommerce website – www.croma.com – and the mobile App. With a strong desire to assist their customers in their purchase journey, Croma has always lived up to its brand tagline ‘We help you buy’ with its tech-savvy staff, product range, online presence and the will to help customers. From sending a technician to help an bemused elderly gentleman set up his printer in Chennai to delighting a customer in Dibrugarh, the eastern-most pin code in Assam with her dream phone, Croma understands the pulse of its customers.
Offering over 6000 products in the categories of Home appliances, Entertainment, IT products, Digital imaging, and Communication gadgets, Croma offers a holistic shopping experience where customers can build their own electronic universe. The chain has successfully synergized offline and online world, providing the new-age customer a user-friendly platform for shopping.
With this intent to delight customers all along, Croma launched its own label products in 2008. Brand Croma stands for – Life, More Beautiful; the promise is based not just on the beauty in the way they look but also the value they offer to a customer’s life. The range is a perfect fit, for those who desire a completely feature-packed and quality product without being married to any specific brand. Run by Infiniti Retail Limited, Croma is a 100% subsidiary of Tata Sons.